Money on the Table
Find the money hiding
in the nooks and crannies
of your business.
Somewhere between “love your stuff” and “take my money,” people are slipping away. Find out where and how to bring them closer to buying.
Move a few sliders, get your personalized breakdown, and play with what a few changes could mean in actual dollars.
Oh, and it’s free. Finding money shouldn’t cost you money.
Your seven-area breakdown + an interactive revenue calculator
The math is honestly a little rude.
If 2% of your leads buy, what happens to the other 98%?
If 100 people register for your training and 10 show up, that’s 90 people who were interested enough to sign up but never made it into the room.
And across ecommerce, roughly 7 out of 10 shopping carts are abandoned.
Ecommerce research: Baymard Institute cart-abandonment statistics.You did all that work to get people interested. The content! The freebie! The small fortune you may or may not have donated to Meta!
Then somewhere along the way, the conversation ended.
Before you pour more into finding MORE people, let’s have a look at what’s happening with the ones already in your world.
Because “they didn’t buy” doesn’t tell you much about what to do next.
This will.
You might be closer to your more moolah with less effort than you think.
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Maybe your freebie is getting downloaded, but the people grabbing it can’t see why they’d need your paid offer.
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Maybe subscribers are practically handing you the words that would make your emails more relevant, but that information never makes it out of a form.
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Or you’ve got happy customers who would love to keep working with you. They just have no idea what to buy next.
These are the kinds of things we’re looking for.
The assessment walks you through seven places your business could be doing more with the interest you’ve already earned, then shows you where to focus first.
You don’t have to figure out what all your answers mean. That part’s on me.
Slide a little, discover a lot.
Answer based on what’s happening in your business right now. You’ll see descriptions as you move each slider, so you can choose what sounds like you.
Then get your personalized breakdown: what you’ve already got working, where there’s room to improve, and a useful place to start.
And then comes the fun bit.
Put your numbers into the calculator and see what happens when you change them.
A few more subscribers. A higher percentage buying. More customers coming back for something else.
You can explore each possibility and see the difference in dollars.
Your breakdown
ExampleEmail relevance
Your subscribers are telling you what they need to hear. That language isn’t reaching your emails yet.
- Audience to listWorking well 8
- List to first purchaseRoom to improve 6
- First purchase to repeatRoom to improve 4
- Email relevanceStart here 3
- Offer clarityRoom to improve 7
- Now
- $24,800
- With these changes
- $24,800
- Difference
- No change yet
Illustrative example, not a forecast. Assumes a $250 average first order and a $400 average repeat order over 12 months. Amounts in dollars, before costs.
Hey, I’m Chanti
I’ve spent 13 years building businesses online and helped more than 2,100 business owners along the way.
A lot of that work has involved looking at what happens between someone discovering you and deciding to pay you.
Especially when it means getting more from the business you’ve already worked so hard to build.
Let’s have a look around yours.